TOKYO PROJECTON MAPPING AWARD VOL.0

Tokyo Projection Mapping Award vol.0

Young creators challenge !!

Released / OOH

The Tokyo Projection Mapping Award Vol.0 was held on March 26, 2016 at the Tokyo Big Sight (The Tokyo International Convention Center). This event dedicated to supporting and award Japan’s young artists using 3D Projection Mapping as their main tool of expression.

The Tokyo Projection Mapping Award is supported by Imagica Robot Holdings (IRH) , one of the leading companies of Japan movie industry. Through this event, IRH contributs the growth of contents market and improves “Cool Japan” brand, anticipating the 2020 Tokyo Olympic/Paralympic games.

On the day of award event, about 1,200 viewers watched the wonderful students’ projection mapping works. Almost all were the visitors of “AnimeJapan” event, held in the Tokyo Big Site convention Hall same day. 7 colleges (9 teams) in Tokyo and /or suburbs area participated in this award. Since their entry declaration, they only had three months for making mapping movie, but all were successfully completed works. Finally, when their works be projected to the big wall of Tokyo Big Site, students and visitors excited about its spectacle experiences.

After the screening, 5 juries selected one Grand-prix team and two outstanding teams. The screening criteria was “Entertainment”, “Techniques”, and “Uniqueness”.

■ Overview
Title:The Tokyo Projection Mapping Award vol.0
Date:March 26, 2016, Start 18:00-
Place:Front space of The Tokyo BigTokyo Big Sight Main Building
Screening:18;30 – 19:30
Award Ceremony:20:00 – 21:00
Organizer:IMAGICA DIGITALSCAPE, P.I.C.S.
Sponsor:Tokyo Big Sight, Imagica Robot Holdings, Autodesk

■ Official Web site
http://pmaward.jp/

Official YouTube Channel
*All students works and event documentary videos are available to watch

■ School Participants:
Tokyo Metropolitan University, Shibaura Institute of Technology, Tama Art University, Takarazuka University, Digital Hollywood University, Japan Electronics College, Nippon Engineering College of Hachioji

■ Award Juries:
Shuji Abe / Movie Producer
Tomoe Moriyama / Curator, The Museum of Contemporary Art Tokyo
Sputniko! / Artist, MIT Media Lab Assistant Professor
Daisuke Moriuchi / Creative Director, Producer, Designer
Daisuke Hashimoto / Movie Director, Animation Artist

More Detail

Client

© P.I.C.S. / IMAGICA DIGITALSCAPE

P.I.C.S. Member

Website

https://pmaward.jp/

Credit

Organization: P.I.C.S. , IMAGICA DEGITALSCAPE

Services

About

My name is Mariana Umaña. I’m a Mexican Graphic Designer, currently living in Tokyo and studying a Master Degree at The Musashino Art University.

My research focuses on the artistic and entertainment possibilities of the 3D Projection Mapping and how the value of an object can be modified through this technique.

The creative strength of Japan has always been a crucial part in my life and has always influenced my decisions. Living in Tokyo and having the possibility to be part of it, motivates me to keep working for the betterment of myself and my professional path.

TOKYO PROJECTION MAPPING AWARDS

Recently I had the opportunity to join the Tokyo Projection Mapping Awards together with the amazing team of P.I.C.S. (https://www.pics.tokyo/). An event dedicated to supporting and award Japan’s young students talent using 3D Projection Mapping as their main tool of expression. It took place in Ariake at The Tokyo Big Sight. The topic was “The future”. The event was outstanding, along with everyone that made it happen. It was definitely an experience worth to share.

To me, it’s really exciting to know there is such platform for young creators to experiment and express through Mapping. Although it has become quite common around the world, I believe there’s still so much potential in it, especially if students find enough motivation to explore and put their highest levels of creativity to work. This is exactly what this event achieves.

After experiencing it for the first time, I feel the need to spread the word among young artists, young creators from all over, that might find mapping as a powerful tool of communication. Especially in countries like mine where students are just starting to get a full hands-on experience.

Around three years ago, before coming to Japan to pursue my degree, in The University of Guanajuato (where I graduated from), another friend and I together with some professors, we started experimenting with Mapping. The works were pretty basic and unpolished, however, in the country, our University was the first one producing work on an academic level. You can check out some of our projects here ▷ www.ribenjiproject.blogspot.com

I’d also like to mention that currently in Mexico the popularity of Mapping is growing quite fast. Here is one of the latest projects: This must be a mystical experience to witness…

Chichén Itzá Maya Pyramid (one of the Seven Wonders of the world)
▷https://www.youtube.com/watch?v=IZfdhpt3aDo

THE PREPARATIONS

Now, I’d like to talk about a little bit about the “behind the scenes” from the Mapping Awards. Successful events need hard planning and commitment.

One day prior to the competition all organizers gathered to make sure every detail was taken care of. I remember going along up and down elevators several times to find the most convenient access for the guests, the participants and the jury. It was all about making it not only a visual experience through the work of the contestants but also comfortable and meticulously effective. This is something I learn everyday in my Japanese life, every detail as small as it may seem is as important as the main thing… wonderful! And of course, laughing is also part of the seriousness input in every effort. Seeing everyone working together for the same goal is always very inspiring. THE DISCIPLINE OF THINGS.

The day of the event arrived. One last check up to the rooms, reception desk, names list, mics, the posters location, the number of tags that would differentiate the teams, from the special guests and the Jury, cables, and radio communicators.

The first team arrived, hen the first jury, then another team, one more.As they arrived they were taken into a room to check on each team.All the media was already in the room across waiting with cameras.

Back in the room where all participants waited, was filled with voices, laughter, and mobile’s shutter sounds were also part of the picture. You could tell it was a great moment for every single team that made it to the final selection. There were nine teams, all of them from different Universities in Tokyo.

Abe Shuji (Productor/Director), Moriyama Tomoe (Curator of the Museum of Contemporary Art Tokyo), Sputniko! (Artist, Designer, Assist.Professor @ MIT Media Lab, Head of Design Fiction Group), Moriuchi Daisuke (Creative Director) and Hashimoto Daisuke(Creative Director P.I.C.S) were the judges. Five exeptional people from the industry. Creatives, Producers, Artists, and Curators with an

extensive career and work’s distinguished achievements, enough to provide their younger successors with the right advice.

THE SHOW TIME

It became dark enough around 6:00pm, by 6:30pm everyone was already gathered outside and all ready to see the projections. Impatient, nervous and… super cold! Suddenly blankets started to appear, hot pads were distributed (another great invention of Japan <3) however, no low degrees could change the fact that it was a success. All students were cold and excited at the same time as they introduced their work to the judges! And finally… to get to see it, in real scale! bright glowing colors together with the immensity of the architecture of the Big Sight, bumping hearts, bumping music… it was memorable!!!

As for myself, as well as experiencing and understanding many technical and logistics aspects, I was able to witness the endeavor of all participant teams that successfully achieved to put in action their talent through the captivating world of Mapping, showing the importance of a great team work. I think all teams felt like winners at that point, just by contemplating their work up there fusioning with the skyline.

After seeing each team’s work, there are some thoughts I would like to share based on my brief experience using Mapping;

The strongest point in Mapping is in the concept and how a story can be told through the relationship between the graphics and the projected object.

Working with Mapping means understanding that it goes further than a mere projection. The projected object itself can not function only as a screen, it is about how that object will become the main character and will shape the story. In other words, the object’s features and shape should be studied before the creation of the graphics that will eventually bring it to life.

Finally comes the technical part, which plays a very important role just as any of the mentioned above. Without mastering the technique(the software), the outcome won’t be the same. However, it is important to remember that any software is just a tool to help us execute any project with quality and precision.

THE WINNERS

Finally, the award ceremony was about to begin. The judges walked in the room with the names of three winning teams inside three folders. The excitement in the room was everywhere. Everyone was so happy and satisfied just by seeing their work projected in huge dimensions just a few minutes ago. They knew the did a good job.

All voices suddenly lowered and after a brief pause… “the winners are…”

Before we go to the winners, please check out all nine team’s work here and judge for yourself!
▷http://cgworld.jp/feature/1604-pmaward-report.html

The awards were granted in two categories: The Best Award, for the first place, and The Award of Excellence for the two best following places.
It was a tight competition. All works had something valuable and unique that would differentiate from one another. They included traditions, family values, generational beliefs, ideals, and of course great software manipulation transmitted through fantastic teamwork.

Last but not least, I’d like to mention some of the thoughts from the Jury that echoed in my head. They spoke with honesty and utmost support for all competitors during the interviews. Here are some of their thoughts in the value of mapping;

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“Mapping is a live experience in a specific place, at a specific time, to see and connect. It’s different from watching T.V, where all we see can be repeated .” (Moriuchi Daisuke )

“Mapping is a form of entertainment that can send a message, make people think. It is the ideal interdisciplinary platform where artists can collaborate.”(Moriyama Tomoe )


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After the award ceremony, there was a reception party for all contestants. There, they enjoyed a delicious big meal, drinks and of course tons of congratulations! To all teams, and to their supporters! Cheers!!! to many more achievements and a life full of creativity to transmiting valuable messages to generations after generations. Hopefully, many more young creators from all over the world can collaborate and be part of this event in a near future so that Mapping keeps growing not only as an entertainment tool but also as a way of portraying the future of Society and Art.

SUMMARY

I believe, 3D Projection Mapping is a technique with a huge potential to make changes in how we perceive things and convey messages. It will allow the new generation of creatives to manifest through beauty, architectural heritage and the evolution of technology.

The Tokyo Projection Mapping Awards is waiting for you to join next time!